Elvin Mahmudov

 Azerbaijan, a country nestled between Asia and Europe, has been striving to establish itself as a global powerhouse in various industries. One significant aspect of this endeavor is the creation of globally recognized and respected brands. However, Azerbaijan faces numerous challenges in this pursuit. To comprehend Azerbaijan's challenges in creating global brands, it is essential to grasp the complexities of the global branding landscape. The competition is fierce, with countless companies vying for consumers' attention and loyalty. Established brands often enjoy a significant advantage due to their long-standing presence and recognition. Building a brand that can compete on a global scale requires meticulous planning, strategic marketing, and substantial investments. One of the primary challenges Azerbaijan encounters is the lack of global recognition and perception. While the country has made significant progress in various sectors, its presence on the global stage remains

 Organization of Turkic States (then called the Cooperation Council of Turkic Speaking States - Turkic Council) was established in 2009 as an intergovernmental organization, with the overarching aim of promoting comprehensive cooperation among Turkic States. Its four founding member states are Azerbaijan, Kazakhstan, Kyrgyzstan and Türkiye. During the 7th Summit held in Baku in October 2019, Uzbekistan joined as a full member. Hungary, Turkmenistan and Northern Cyprus joined as an Observer Members to the Organization. Organization is dedicated to strengthening peace and stability, promoting wide-ranging cooperation and disclosing the potential for common development among its member states. Although it brings together a particular group of countries, the organization does not take an exclusive approach. On the contrary, by promoting deeper relations and solidarity among Turkic speaking countries, it aims to serve as a new regional instrument for advancing international cooperation in E

The Zangezur Corridor, located in the South Caucasus region, has emerged as a transformative route for international trade and logistics. This strategic corridor connects the landlocked countries of Azerbaijan and Armenia providing them with access to vital markets and enabling seamless connectivity between Europe and Asia. The development of the Zangezur Corridor has the potential to revolutionize trade routes and reshape global transport networks. In this article, we will explore the significance of the Zangezur Corridor for international trade, delve into its potential economic benefits, analyze the challenges it faces, and discuss the government initiatives and investments that are driving its development. The Zangezur Corridor holds immense significance for international trade due to its strategic location and the opportunities it presents for seamless connectivity. Previously, Armenia and Azerbaijan were geographically isolated from major markets, hindering their ability to parti

Karabakh, the recently freed region from occupation, now faces the challenge of rebuilding its economy and ensuring sustainable growth for its people. One potential solution lies in implementing an economic growth model tailored specifically to Karabakh's unique circumstances. To begin with, it is important to assess the current economic situation in Karabakh. Years of conflict and occupation have left the region devastated, with infrastructure in ruins and a high number of internally displaced persons (IDPs) who have lost their homes and livelihoods. The priority must be on creating new opportunities for these IDPs while also attracting investment and fostering entrepreneurship. The economic growth model for Karabakh should focus on several key areas. There needs to be a strong emphasis on diversifying the economy beyond traditional sectors such as agriculture. This could involve promoting industries like tourism, technology, and renewable energy that can provide much-needed jobs

Since the end of 2014, as a result of the rapid drop in oil prices, there has been a decrease in the gross domestic product of our country, and the GDP of 2014, which was 75.2 billion dollars, has decreased in the following years to the level of 37.49 billion dollars in 2016. At the end of 2016, a 3.8% decrease in GDP was observed compared to last year. (see chart 1) Chart 1 According to the information provided by the Statistics Committee, 66% of the GDP was formed by the non-oil and gas sector, and 34% by the oil and gas sector. A 27.6% decline in the construction sector was noted as the biggest impact on the decline of GDP. The analysis of GDP by sector structure shows that the growth rates of the oil and gas industry are weakening and the share of the oil sector in GDP is decreasing year by year. This is mainly due to two reasons. The main reason is the decrease in oil production from 2011 to the present. The second is related to the price movement of oil in world markets. Due to t

Although the sharp drop in oil prices seems to be a big problem for the country's economy, it is actually a great advantage because it gives us great signals to prepare for the future. The end of 2014 and the beginning of 2015 were marked by failures for oil exporting countries, including Azerbaijan. So, while the price of oil exceeded $110 in June 2014, it lost enough value and approached $40 at the end of the year. Currently, the price of oil varies between $50-60. There are a number of conspiracy theories about the drop in oil prices. According to some, the main reason for the drop in oil prices is the desire of the United States to punish Russia. According to some, the kingdom of Saudi Arabia, a major oil exporter, is deliberately lowering the price of oil to drive US shale oil out of the market. According to other theories, the increase in the use of alternative energy and shale oil indirectly had a negative impact on oil consumption and oil prices. Against the backdrop of a s